Best Local SEO company Boston
  • May 13, 2024
  • Content Captain
  • 0

Are you a small business owner who wants more customers to walk through your doors? If so, you need to make sure people can easily find your business online when they search for what you offer in your local area.

One of the best ways to get found by nearby customers is by claiming and optimizing your Google My Business listing. This free tool from Google allows your business information to show up in Google Search results and on Google Maps.

Having an up-to-date and complete Google My Business profile can really boost your visibility with local searchers. But what exactly do you need to do? Follow this simple 10-step checklist:

  1. Claim and Verify Your Listing: The first step is to claim your business listing on Google My Business if you haven’t already. Google will then verify that you actually own the business, usually by sending a postcard with a code to your address.
  2. Enter Accurate Business Details: Make sure your business name, address, and phone number are entered correctly and consistently everywhere online. Even small inconsistencies can confuse customers.
  3. Choose the Right Categories: Select main and additional categories that best describe your products or services. This helps Google understand your business type so it can show your listing to relevant local searchers.
  4. List What You Offer: Have a clear products or services section that spells out exactly what your business sells or provides. Customers want to easily see if you offer what they need.
  5. Update Your Hours: Clearly list your business hours, including any special hours for holidays or events. Nobody likes showing up when a business is unexpectedly closed!
  6. Provide Your Full Address: Enter your complete street address, not just a P.O. Box. Google needs an actual mapped location to accurately show where your business is located.
  7. Add Your Website: Link your Google listing directly to your business website so customers can easily learn more and you can boost your website’s visibility.
  8. Write an Informative Description: The description section allows you to highlight your products, expertise, service areas, and what makes your business unique using relevant keyword phrases.
  9. Upload High-Quality Photos: Visuals are powerful! Add several high-resolution photos showcasing your business interior, products, staff, and more to give customers a sneak peek.
  10. Get Customer Reviews: Positive reviews from real customers can significantly influence if a prospective buyer chooses your business over competitors. Actively encourage feedback.

Once you’ve checked off this whole list, you’ll have an awesome, visibility-boosting Google My Business profile! Keep it updated regularly too.

If you need help with optimization or other local SEO strategies, consider hiring the best local SEO company in Boston like First Buzz Media for affordable local SEO services. Professional expertise goes a long way.

Just remember, customers today expect to find your up-to-date business information online before visiting in person. Following this Google My Business checklist gives them what they need to confidently choose you!