Create the BUZZ Quickly! Paid Search & Digital Advertising

What will Paid Search Ads do for you?

Paid search ads, also known as pay-per-click (PPC) ads, are a form of online advertising where businesses pay a fee each time one of their ads is clicked. These ads appear in search engine results pages (SERPs) when users search for specific keywords related to the business’s products or services. Paid search ads can be an effective way to drive targeted traffic to a website and generate leads and sales. They can also help businesses to reach specific audiences and track the effectiveness of their ad campaigns.

Why Pay for Your Ads?

Here are three reasons why it can be beneficial to pay for digital ads:

  1. Increased visibility: Paid digital ads can help to increase the visibility of a business’s website or online presence, making it more likely that potential customers will discover the business.

  2. Targeted reach: Digital ad platforms allow businesses to target specific demographics and interests, ensuring that the ads are being seen by the right people.
  3. Measurable results: Digital ad campaigns can be tracked and measured, allowing businesses to see how well their ads are performing and make adjustments as needed. This can help to ensure that the ad spend is being used effectively and that the business is getting a good return on its investment.

Here are three ways in which paid digital ads can help to increase brand awareness quickly: Feature Your Brand Quick

  1. Wide reach: Digital ad platforms have a wide reach, allowing businesses to target specific demographics and locations. This can help to ensure that the business’s ads are being seen by a large and relevant audience.

  2. Relevant targeting: Digital ad platforms allow businesses to target specific demographics and interests, ensuring that their ads are being seen by people who are likely to be interested in their products or services.

  3. Ad placements: Paid digital ads can appear in various locations, such as search engine results pages, social media feeds, and websites. This can help to increase the chances that potential customers will see the business’s ads and become aware of its brand.

Local Seach by the Numbers

50% of all mobile searches are conducted in hopes of finding local results

93 %

of searches for local businesses Display the Google 3 Pack

71 %

of online users confirm the location of a business before visiting the actual store

46 %

of searches on Google are for local businesses

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Paid Advertising is a strategy that quickly helps your business be more visible in local search results on Google. Why Are Paid Search Ads important? Watch this Video

PPC ads are placed on search engine results pages and are charged on a pay-per-click basis. Advertisers bid on keywords related to their products or services, and their ads are displayed when users search for those keywords.

The cost of PPC ads varies depending on the keywords being bid on and the competition for those keywords. Advertisers typically set a budget for their PPC campaigns and pay a fee each time their ad is clicked.

To create a Facebook ad campaign, advertisers must have a Facebook account and a Facebook business page. From there, they can use the Facebook Ads Manager to set up their ad campaign, including selecting the target audience, budget, and ad placements.

Google considers the number of citations and where they are in their ranking factor. Nonetheless, the critical part of citations is not their number but the consistency of citations. Each citation must be similar; else Google may display different data for your local business.

The cost of a Facebook ad campaign depends on the budget set by the advertiser and the competition for the target audience. Advertisers can choose to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis, and the cost will vary based on the target audience and ad placements.

Google Guaranteed Ads are a type of PPC ad that is backed by Google's guarantee. These ads are placed on Google Maps and Google Search and are only available to businesses that have been vetted and approved by Google.

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